On November 29th 2011, the Electrical Engineering study association Thor organized a conference on ‘Entertainment Technology: Improving the quality of life in virtual, augmented and physical reality’. The goal of this conference is to take a look at the progress, in particular the application, of technology originating from the game and film industry, and the influence it’s had on other sectors, ranging from health to art. Throughout the day, invited speakers will present examples of entertainment technology and their vision of the future.